New Facebook Timeline Features

Written by Neil Ashton.

New Facebook Timeline Features

Of late, Facebook has been launching its most recent news and features for Facebook Pages quietly. Many of them remain in the testing process but at least you will learn what your brand should plan for!

Switch Between Global And Local Pages

If you are a worldwide brand managing local Facebook Pages over several countries, you'll appreciate what´s waiting for you. Both you and your Fans will be able to change between global and local Pages as a result of „Switch Region“ option under the cover photo. Currently it´s being tested however, you can check it out exclusively on the Facebook Marketing Page. The global Page and all its local Pages should share exactly the same quantity of Likes (Fans), only the People Talking About quantity should differ from Page to Page.  In the foreseeable future, Fans should also get automatically navigated to their local Page based on their current location. These steps just demonstrate the significance of local Pages which have proven to be more engaging than global pages on Facebook. Become more audience-oriented whilst keeping an eye on the “big picture”!

Manage Your Page With Your iPhone

The Page Manager is an app that allows admins check up on their Page activity, access insights and respond to their audience from an iPhone or ipad tablet. After downloading the main Facebook app and setting up the Page Manager on your mobile phone, you will be able to publish status updates and photos, reply to comments and access Page content and insights directly from your mobile phone! The one thing that's really missing are the messages, but they ought to be available in in time to come.  The main advantage is basically that you will get announcements about people interacting with your Page straight to your mobile phone! From now on, you will have your Page in check at all times and you will be in a position to increase your Engagement Rate as well as your Response Rate!  The available insights on Page Manager include: Total Likes, People Talking About, Total Reach and a Trends chart.

Find Out Who's Listening

Have you ever pondered what percentage of your Fan base has actually viewed your post? Naturally you have, which is why Facebook chose to launch percentage links to posts on your brand pages. But that's only one motive. Facebook really wants to support the launch of its Promoted Posts straight from the Timeline and it thinks that by providing admins with information on the proportion of reached Fans, it ought to be easier to persuade them to promote their posts.  Facebook says that brand posts reach on average 16% of the Fan base and that the Reach Generator ensures to reach an impressive 75% in just one month!  This feature is most likely available only to some individuals the advertising and marketing programs at the moment.

Create a Timeline Video For Your Brand

In January this year, Facebook introduced its official Timeline Movie Maker program that can convert a personal profile into a short and striking video clip well worth sharing with friends. From now on, even Facebook Pages could share their brand´s past and values with their Fans via video! This brand new feature embraces the significance of visual communication for brands on Facebook and that's why it can be used only if you have enough photos. And then all you have to do is to choose the audio and special effects that will help you deliver your message to your Fans. The application automatically chooses the photographs but you may modify the video and remove those you don’t find suitable.

Will your video clip express your brand´s past or will you concentrate on emotions and values that define your brand?

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