SEO in Cape Town
An amazing looking website design is no longer enough when it come to targeting your online audience. If you are marketing products or services online, you need to use the correct search engine optimization techniques to target the right keywords effectively.
The WebGuru is an SEO company with the Internet marketing skills, search marketing knowledge and tried and tested online strategies to consistently deliver results, that will generate an appreciable increase in targeted traffic to your web pages.
What is SEO?
SEO or search engine optimization is the process of getting your web pages to rank higher in the search engines. This process requires that you make changes to your web pages, while building a portfolio of natural looking backlinks to better your organic rankings. When a browser searches for your product or service, your website needs to be the first one that they find, SEO helps the search engines recognise your web pages relevance to keywords that are frequently searched.
THE SEO PROCESS
Identifying the keywords your target audience uses when searching for your products or services is a crucial step in the optimization process. This SEO company will ensure that you reach the right audience to generate a high ROI. Meticulously targeting your SEO campaign from the start will lead to greater success down the line.
As the Internet expands, it is becoming an extremely competitive marketplace. Other companies are targeting your keywords and reaching your potential customers. Analyzing your competitors online strengths and weaknesses can uncover great marketing opportunities.
Generating relevant links from related web pages and social media campaigns is an important part of any SEO process. A well rounded link portfolio that includes different kinds of links will help you to compete in the search engines. Quality links are one of the most important factors in determining how well a website will rank.
Web optimization, Content Development & Copywriting
The search engines love good content and as a result, content is extremely important to your online success. The search engine spiders crawl the Internet, looking for new unique content to index and refer. It is important to remember that your content needs to be attractive to both the search engines and your browsers, good copywriting will ensure content that provides a clear marketing message.
Online Public Relations & Press Release Optimization
News spreads very quickly on the Internet, and you are able to target the audience that is interested in your message easily. Online press releases also improve your SEO by sending targeted traffic and links back to your website.
Local Search Optimization
Most local searches add a location to the searched keyword and the search engines will often serve a map of local business listings with important contact and location detail. Local search specifically targets local consumers ready to buy your product or service. A higher percentage of local customers will purchase once they?ve found the locations where they can do business nearby.
With the advent of smart phones, mobile search is increasing in popularity. Optimizing for mobile SEO requires a unique strategy that facilitates quick and easy viewing of the most important information about your business, its products and services.
Global search marketing targets international and multilingual markets so that companies are no longer bound by physical borders and can reach out to a worldwide audience.
Typically, browsers go online to compare products from different vendors, or search for an online store or product by category. By ranking well in these product searches, your customers can find and buy your products with ease.
Search engine optimization should include a multimedia strategy to build rankings and drive targeted traffic to your website. Search engines provide video results on related keywords, allowing you to reach a broader audience by optimizing videos for the search engines.
Web Marketing Analytics
Any marketing campaign should be by closely analyzed. This SEO company will set up analytics reporting on your website and then consult on how to take advantage of this data. We scrutinise all the relevant metrics and data, determining what keywords and search engines are driving the most traffic, and what changes need to be made to your website to increase relevant traffic and conversions.
The WebGuru's SEO in Cape Town team believe in being completely accountable to our clients. We provide a detailed account of your website?s key performance indicators so that you can easily see the improvements made from our efforts.