Grow Your Business With Twitter

Written by Neil Ashton.

 

Grow Your Business With Twitter

Can Twitter really be employed to generate prospects, business opportunities and sales to your business? Of course it can. Many other people do and I assist my clientele do it every day.


You can’t use Twitter for your business the same way you use it for your private life - you'll need a clear social strategy in place before noticing results. This isn’t hard to do, and will easily be achieved in Ten minute sessions a few times per week. Automate your status updates, then go to your Twitter site to promote discussions and answer questions.

Below are a few of the most common questions my clients ask me regarding Twitter promotion:

What are your favorite Twitter promotion resources?

A couple of my favorite marketing tools are Hootsuite.com and Tweetdeck.com. These tools enable you to plan updates, post your social media messages across several social media web sites, like Facebook, Twitter, LinkedIn simultaneously and organize your Twitter accounts and activity.

What are some easy Twitter marketing hints?

Always make your Twitter image an image of you. When you use your logo people feel like they're talking to a corporate 0800 number. When you use your picture they feel like they're speaking with an individual. Yet another tip is to consider your Twitter bio, it’s short but not much to go on when choosing to follow you on Twitter. Your bio is a huge deciding factor if somebody chooses to follow you or move along to someone else.

How do I create a professional Twitter presence?

Ensure that your tweets appropriate but don’t be frightened of small talk either. The majority err on the side of becoming too corporate which results in a mundane Twitter account that no one wants to follow.

How can I automate Twitter marketing?

Use Hootsuite to schedule tweets beforehand for free. Occasionally it’s hard to be on Twitter consistently, we are usually more active one day and then off Twitter totally for a few days or weeks at a stretch. Instead, it’s preferable to use Hootsuite to schedule out a tweet any time you have an idea or come across a hyperlink or resource that you want to tweet about.

How often each day should I update Twitter?

There’s no “perfect” answer for how many tweets you ought to send daily. Your volume might seem high or lower depending on the other people that your followers are viewing. Generally, you'll never send too many @mentions. Mentions are the primary tool for discussion on Twitter, and the more discussion the more effective. With regards to normal tweets or status updates, 1-3 times per weekday is great. If you can’t sign in to Twitter every day, make use of a tool such as Hootsuite to load up tweets before hand.

Do I Need To have individual company and personal Twitter accounts?

Absolutely not! Simply create a single Twitter account. I see many business owners make the mistake of having multiple Twitter accounts, then battling to keep up or work out which update to publish to which account. Double the Twitter accounts is double the work. Start out with one account, then if you find that you have the time and energy to update another account you could add that in. Bear in mind, on Twitter you’ll generally have a far easier time gathering followers as a person not a brand.

How can a B2B business use Twitter?

For B2B, Twitter is most successful for remaining in contact with prospects, previous clients, and referral resources. In many B2B situations, you don’t have to gather tons of Twitter followers so you can quit stressing about that right now! Rather, use Twitter to stay on the radar of those that recommend your work or prospective partners.

Precisely what does it mean to follow somebody on Twitter?

Following someone means that their tweets appear on your “tweetstream” (the feed of up-dates that you see when you sign in to Twitter.com) New tweets from the individuals you follow are included with your Twitter.com main page as they are published in real time. On Twitter following is not common - meaning anyone can follow you, and you can follow anyone. You simply follow who you want, you don’t agree to follow one another.

How do I find out who I’m following?

When you follow somebody, the follow button changes to a green check mark next to the term “Following” with an actions button on the right whenever you view their Twitter profile. (The option to un-follow a person is in that “following” menu if you no longer want to see their updates.) You can also see a list of who you’re following by clicking on the number of individuals you’re following on the right side of the Twitter homepage.

How do I find out who is following me?

Click the “followers” number on your Twitter homepage to view a list of everyone who follows you. Twitter automatically sends you a message when somebody new follows you, which you can change in your email preferences. I would suggest that you either switch this function off, or filter all the emails into a special folder which you only check weekly so your workday isn’t constantly interrupted by Twitter follow notifications.

What’s the difference between an @mention (also called a @reply or “at reply”) and a direct message?

A @mention is a public message that you could send to anybody, regardless of whether you are following them or they're following you. Mentions are public and you may include as many mentions as you’d like in a tweet. A direct message is completely private, and may only be sent to those that follow you.

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